Humanbased Brand Guidelines
Resources for presenting the Humanbased brand — clearly, consistently, and with care.
Download Brand AssetsOverview
A calm technical brand for human-aware AI software.
Naming
"Humanbased" is a single word, always spelled with a capital "H" — no hyphen, no space. It is the brand name of both our company and our product (not "Humanbased app"). When referring to dedicated releases or initiatives from Humanbased, please capitalize them as proper nouns (e.g. "Humanbased Protocol").
Humanbased wordmark
The Humanbased wordmark is our primary brand expression and should be used whenever space allows. For most applications, the monochrome version on the brand colors below is preferred.
Humanbased logomark & lettermark
For compact layouts, use the logomark on its own; when the symbol isn't needed, the lettermark carries the name in type alone. Keep both monochrome, and reach for the full wordmark whenever space allows.
Humanbased icon
When referring to Humanbased as a company — for example, on social media avatars, app icons, or anywhere a "chip"-style mark is required — the stylized icon may be used with an appropriate corner radius.
Colors
Designed to sit comfortably on both light and dark backgrounds, Humanbased's palette is built around a quiet, desaturated neutral system. The light and dark accents below are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds and large surfaces.
Usage
Give Humanbased assets room to breathe. Whether displayed large or small, they should never feel cramped, distorted, or crowded by surrounding elements.
